Beginning in 2014, the Westborough Economic Development Committee (EDC) hosts the Westborough "Winter Stroll" (formerly "Holiday Stroll") before the Annual Tree Lighting and Annual Light Parade events, hosted by the Rotary Club of Westborough and Westborough Recreation. Traditionally, this event has been held every year on the Sunday after Thanksgiving.
For the event, local businesses invite guests into their storefronts and offer something fun and enticing to get their foot in the door, such as an activity (e.g., face-painting, tattoos, karaoke, arts and crafts), free sample, or a sale or promotion. This is an opportunity for local businesses to showcase their storefronts to the community ahead of a busy holiday season by enticing new customers to stop by and explore their goods or services. Aided by their own cars and a few shuttle buses to get around town, the community "strolls" local businesses throughout the day, leading up to the Light Parade and eventually the Tree Lighting at dusk. This event has been a great marketing opportunity for participating businesses, and it's also a good way to give back and to plant your roots deeper into the Westborough community.
Generally, participating businesses can expect between 50-200 guests throughout the event; although, foot traffic can vary tremendously based on a variety of factors, such as the business location, weather conditions, and the appeal of the activity, free sample, or deal. In the past, the businesses that attract the most foot traffic, regardless of their location, offer something exciting and creative, such as a hands-on activity or a free sample.
This year, the Westborough EDC will host the eighth annual "Winter Stroll" event on Sunday, November 27th, from 2 to 5 pm. We hope that you and your family are able to join in on the fun with 40+ participating local businesses this year. We encourage you to consider making a purchase at these businesses this holiday season. View a list of participating businesses and Shuttle Stops.